They count the money. We meet the people.
Attribution platforms answer one question really well: what did this ad earn? Perzaz answers the next three. Who did it bring? What do they want? And what should your store show them next time?
Count where the money came from
Pull spend from every ad channel, match orders to clicks, and model which channel deserves the credit. Revenue, ROAS, MER, LTV. If you spend six figures a month across Meta, Google and TikTok, that view is worth paying for.
Find out who came, then change the store for them
Build one profile per visitor from the ad they clicked, the quiz they took and what they read. See which ads bring which people, where those people drop out of checkout, and personalize the pages they land on. Then sync it all to Klaviyo.
An honest comparison.
"Typical attribution platform" means the category: tools like Triple Whale, Northbeam and Polar. Plans differ, so check the vendor for specifics. Where Perzaz doesn't do something, we say so.
| Capability | Perzaz | Typical attribution platform |
|---|---|---|
| Know the visitor | ||
| Persona per visitor, from ads, quiz answers and reading | Yes | No |
| Scored assessments built from your own document | Yes | No |
| Identity graph you can question in plain English | Yes | VariesAI analysts over ad and order data are common |
| Creative analysis per persona, including store images and button text | YesWhat each image and line of copy shows, and what it led to | VariesAd-creative reporting is common; store images and button text are rare |
| Act on it | ||
| Personalize your existing storefront per visitor | YesHeroes, copy, images, card order. No flicker | No |
| Personalized landing page per ad | YesOne click from the Ads tab | Rare |
| Push audiences to Klaviyo lists and Shopify segments | Yes | OftenSometimes an add-on |
| Assessment scores and personas on Klaviyo profiles | Yes | No |
| Measure | ||
| Meta ad spend, creatives and daily stats | YesSynced hourly, including Meta-reported purchases and purchase value | Yes |
| Cost per engaged visitor, and the persona each ad attracts | Yes | Rare |
| Six-step checkout funnel by source, campaign, persona and country | Yes | Varies |
| Per-person journeys with first- and last-touch UTMs and click IDs | Yes | Yes |
| The money view | ||
| ROAS per ad | YesMeta-reported: Meta's purchase value over spend, per ad and campaign | Yes |
| First-party revenue attribution and MER | Not todayWe count orders per ad today, not revenue | Yes |
| Multi-touch attribution models | Not todayFirst and last touch only | Yes |
| Google, TikTok and other ad spend | Coming soonClick IDs are captured on every visit today. Spend sync is next | Yes |
| LTV cohorts, profit and COGS | Not today | Yes |
| Marketing mix modeling and incrementality tests | No | Higher tiers |
| Price | ||
| How it's priced | Published. $0 to start, $199/mo for Growth, flatDoesn't rise with your revenue | Usually quoted after a demo, and scales with your revenue or ad spend |
$199 a month, written down. It doesn't grow with your revenue.
Northbeam's pricing page lists $1,500/mo for Starter and $3,500/mo for Professional. Triple Whale has a free plan; its paid plans are quoted after a walkthrough and grow with your revenue.
From the vendors' own pricing pages (Northbeam, Triple Whale), checked October 22, 2026. Prices change, so check them yourself.
- Personalization on every template
- Unlimited personas and assessments
- Klaviyo profile properties and flows
- Checkout attribution via web pixel
The ones we actually get.
Do I still need Triple Whale or Northbeam?
Maybe. If you spend across several ad channels and need revenue attribution to move budget, keep it. Perzaz doesn't replace that today. If you mostly run Meta, live in Klaviyo, and want to know who your ads bring in and act on it, Perzaz might be all you need. Plenty of brands run both.
Does Perzaz track revenue?
Partly. Meta spend, purchases and purchase value sync every hour, and the Ads tab shows Meta-reported ROAS for every ad and campaign. We also count orders and every checkout step per ad, persona, source and landing page. First-party revenue attribution, multi-touch models and MER aren't in Perzaz, and we won't pretend otherwise.
Which ad platforms do you support?
Meta Ads syncs campaigns, ads, creatives, daily spend and purchases every hour. Google, TikTok and Microsoft click IDs are captured on every visit and show up in journeys today. Syncing their spend is next on the roadmap.
Will it clash with the tools I already have?
No. Perzaz uses Shopify's own web pixel and a lightweight storefront script. Meta Conversions API events are deduplicated against the browser event, so nothing gets double-counted.
What do I need to get started?
Install the Shopify app and turn on the theme embed. Connect Klaviyo and Meta from Integrations when you're ready. The Starter plan is free, so you can see it on your own store first.