Know who's on your store. Then change it for them.

Answers don't die in the inbox. They change the store.

Quiz apps stop at the email. Perzaz keeps going. Ad clicks, quiz answers and what someone reads all feed one persona, and your storefront adapts to it before the page paints.

• Declared data (assessments) and inferred signals (ad URLs, UTMs, reading) in one profile
• Heroes, headlines and card order swap per persona. No flicker, no layout shift
• Search engines and brand-new visitors always see your defaults
• Signals decay over time, and everything waits for consent
• Listen mode: assign and record personas for weeks before you show a single change

See who each ad actually brought in.

Connect your Meta ad account and Perzaz syncs campaigns, ads, creatives and daily spend every hour. Then it joins every ad to the people it landed, so you see more than clicks.

• Spend, impressions, CTR, landed visitors, engaged rate and Meta-reported purchases per ad
• Meta-reported purchase value and ROAS for every ad and campaign
• Cost per landed visitor, cost per engaged visitor, cost per checkout
• The persona each ad really attracts, next to the one you targeted
• Flags ads with missing URL tags so nothing goes untracked

Find the exact step where buyers give up.

The Shopify web pixel reports every checkout step. Perzaz breaks the funnel down by traffic source, campaign, landing page, persona and country, and links each abandoned checkout to the person's full journey.

• Started, Contact, Address, Shipping, Payment, Completed
• Breakdowns by source, campaign, landing page, persona and country
• Checkout error alerts the moment they show up
• Abandoned checkouts open straight into that person's journey

Watch who takes your quiz, and what they score.

Weekly takes, a tier-by-persona matrix and responses per survey. You see which audiences engage and where they land, without storing anyone's answers.

• Takes per week for every assessment
• Tier by persona matrix to spot who scores where
• Open-text responses grouped by sentiment

Find out which images and words actually sell, and to whom.

Perzaz stores every image, video thumbnail and line of copy behind your Meta ads, plus the images people look at on your store. Each one is analyzed for what it shows, how it was shot, its colours and its message, then matched to what it led to: clicks, engaged visits, add-to-carts and sales, per persona.

• Ad creatives with click-through, engaged visits, checkouts and ROAS, including each Advantage+ variant
• Store images: who saw them, clicked, added to cart and bought
• Link and button text, and every personalized edit, with what happened next
• Patterns like "UGC photos do better with nurses", only shown when the numbers hold up
• Ask the graph: "which ad images work best for electricians?"

A to-do list, not another dashboard.

The Overview turns your numbers into specific fixes: the ad with no URL tags, the checkout step leaking buyers, the high-intent segment nobody pushed to Klaviyo. Mark each one Done or dismiss it for good.

• Page views, visitors, add-to-cart rate, assessments, checkout completion
• Rule-based insights across pages, ads, checkout, audiences and setup
• Persona performance with daily trends
• 7, 30 or 90 day views

Campaign pages and short links that feed the profile.

Spin up a hosted landing page for a campaign, or a short link for a bio, a QR code or a podcast read. Every click lands with its persona and source attached.

• Hosted landing pages built from blocks
• go.perzaz.com short links with click counts and a live feed
• Persona URL rules: a link can set the persona on arrival

Run Perzaz from Claude, ChatGPT or Cursor.

Connect your AI assistant over MCP with OAuth. It can search your knowledge base, read personas, draft surveys and pull aggregate results. It can never publish. That stays with you.

• Works with Claude, ChatGPT, Cursor and Claude Code
• Draft-only: agents create drafts, you publish from the dashboard
• Results and contacts need owner approval

Set up an AI agent